We've Done This Before — And Bigger

Before atmospheric water generation, we were pioneers in LED lighting. William Weiss and Matthew Wood led innovation efforts at MSI Lighting and Lighting Science Group Corporation, two of the early forces behind the LED lighting revolution in the 2000s. This wasn't just about product innovation — it was about reshaping how people thought about energy, illumination, and the future of efficiency.

Through those ventures, we built not just groundbreaking technologies, but the infrastructure to bring them to life: manufacturing pipelines, global distribution channels, and consumer education campaigns that drove adoption across residential, commercial, and public sectors. That journey also resulted in numerous patents and strategic partnerships that helped define a new standard in lighting.

Now, we're doing it again — this time with water.

We know the road from "first exposure" to market adoption requires more than engineering excellence. It demands brand trust, smart digital storytelling, and frictionless customer education. With today's digital landscape — and particularly the reach of social media — we have powerful new tools to communicate the science and the mission behind the AWG Machine to a global audience.

This isn't our first frontier. And that gives us a real advantage.